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AI Insights · Timothy · January 2021

Q4 2020 Report: Top 5 Wellness Apps on Android in Brazil

A Sensor Tower analysis reveals trends for the top 5 wellness apps on Android in Brazil during Q4 2020, highlighting downloads and active users.

Q4 2020 Report: Top 5 Wellness Apps on Android in Brazil

As the year 2020 drew to a close, the wellness app market in Brazil saw varied performances across the top Android applications. Sensor Tower's data provides a snapshot of how these apps fared in the fourth quarter.

Meditopia: Sleep & Meditation experienced fluctuating downloads, peaking at nearly 60K in mid-October and then tapering off to around 26K by the year's end. The app's weekly active users started strong with 285K in late September, but saw a gradual decline to approximately 226K by the final week of December.

Calm - Sleep, Meditate, Relax enjoyed a significant surge in downloads, jumping from about 24K to over 53K during the quarter. Active users also rose impressively, from 71K to 118K, indicating a strong finish to the year for Calm.

For Meditation: Lojong, downloads saw a modest increase from 9K to almost 10K. The app's active users presented a more dynamic picture, starting at around 78K and experiencing ups and downs before ending on a high note with nearly 77K active users.

Local app Cingulo – Mental Wellness showed an impressive performance in the Brazilian market. Its downloads witnessed a dramatic peak of over 18K in early December, and active users grew from 40K in late September to 59K in early December before settling at around 33K.

Lastly, Headspace: Sleep & Meditation maintained a consistent download rate, ending the quarter with a spike to over 2K. Its active user base displayed a slight increase, growing from 15K to almost 15K by the end of December.

For more in-depth insights and data on app performance, Sensor Tower remains the go-to resource for comprehensive app market analysis.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2021